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Technical Foundations
Technical Foundations
The structural stuff search engines check first — crawlability, HTTPS, redirects, speed.
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Submit sitemap.xml to Search Console
Without a sitemap, Google might take weeks to discover all your pages.
Crawlability
Fix broken internal links
Broken links waste crawl budget and frustrate users — fix them to keep link equity flowing.
Site health
Set canonical tags on duplicate pages
Canonical tags prevent duplicate content issues and tell search engines which version to index.
Indexing
Compress hero images to WebP
WebP reduces image size by 25-35% without visible quality loss, improving page speed.
Speed
Add robots.txt with crawl rules
Robots.txt guides crawlers away from low-value pages so they focus on what matters.
Crawlability
Enable HTTPS across all pages
HTTPS is a ranking signal and required for many modern web features — no exceptions.
Security
Set up 301 redirects for old URLs
301 redirects preserve link equity when you move or delete pages.
Site health
Check mobile page speed score
Mobile speed is a direct ranking factor — 53% of users leave if a page takes over 3 seconds.
Speed
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Tiny SEO Steps