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Measure & Iterate
Measure & Iterate
Analytics, rank tracking, and the quarterly habit of checking what actually worked.
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Connect Google Analytics 4
Without GA4, you're making SEO decisions without data.
Set up Search Console for the domain
Search Console shows you exactly how Google sees your site and where issues exist.
Track keyword rankings weekly
Weekly tracking catches ranking drops early so you can react before traffic falls.
Review Core Web Vitals monthly
Core Web Vitals are a ranking factor — monthly reviews catch regressions early.
Set up conversion goal tracking
Tracking conversions connects SEO effort to business results.
Audit top pages quarterly
Quarterly audits find opportunities to improve pages that already drive traffic.
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