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Tiny SEO Steps
Growth· Page-level

Show who created or stands behind the content

Use appropriate bylines, business details, sources, and contact information when they help a reader assess the page.

Why it matters

Transparent ownership and supported claims build trust, especially for advice that affects important decisions.

Do it step by step

  1. 1

    Identify pages making expert or consequential claims.

  2. 2

    Show the responsible person or organization and relevant experience where appropriate.

  3. 3

    Cite primary sources for factual claims and provide a real way to contact the business.

  4. 4

    Avoid invented credentials or generic bios.

Example

A tax guidance article can name its qualified reviewer and date of review.

Check your work

A reader can see who is responsible for the content and evaluate important claims.

Complete when

Selected trust-sensitive pages have accurate ownership and sourcing details.

Tools and references

Reviewed 2026-11-04