Why it matters
It improves accessibility and gives search systems context about relevant images.
Do it step by step
- 1
Review meaningful images on important pages.
- 2
Write concise descriptions of what matters in context.
- 3
Use empty alt text for purely decorative images.
- 4
Check the rendered img elements rather than only the CMS form.
Example
“Three shelves of handmade ceramic mugs in the Bristol shop” is useful for a relevant photo.
Check your work
Informative images have context-specific alt text and decorative images do not repeat nearby copy.
Complete when
Images in the selected page scope have appropriate alt text.
Prompt for an AI coding agent
Use this with an agent that can inspect your project. Account and external actions remain yours to complete.
Inspect my existing website project before editing. Write useful image alt text. Review meaningful images on important pages. Write concise descriptions of what matters in context. Use empty alt text for purely decorative images. Check the rendered img elements rather than only the CMS form. Keep the existing framework and design conventions. Verify the result with the project's checks and by inspecting the rendered page or response. Explain any manual account, hosting, or Search Console steps I must do myself.
Tools and references
Reviewed 2026-11-04