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Claim an eligible Google Business Profile

An eligible local business can manage how its details appear in Google Search and Maps.

Applies to eligible local businesses.

Why it matters

A complete, accurate profile helps nearby customers find contact and location information.

Do it step by step

  1. 1

    Check Google’s eligibility rules for your business model.

  2. 2

    Create or claim the profile with the true business name and appropriate category.

  3. 3

    Complete Google’s verification process yourself.

  4. 4

    Add accurate hours, service area, website, and contact details.

Example

A plumber who visits customers may use a service-area profile if eligible.

Check your work

The profile is verified and public details match the real business.

Complete when

An eligible business has a verified, accurate profile, or you marked this task not applicable.

Tools and references

Reviewed 2026-11-04