Prepare a credible story or expert contribution

Why it matters

Useful coverage can build awareness; an irrelevant roundup mention offers little value.

Do it step by step

1
Identify a genuinely timely story, case study, or qualified expert insight.
2
Prepare the facts, source material, and a concise explanation of who benefits.
3
Find one journalist, editor, or publication covering that subject.
4
Pitch honestly and be available for follow-up.

Example

A local repair business could share anonymized findings about a seasonal safety issue it has observed.

Check your work

The story has supporting facts and fits the publication’s audience.

Complete when

A credible story has been prepared and offered to an appropriate outlet.